The Challenge: Revitalizing Without a Budget

Facing the new year with a limited budget for fresh content, our challenge was to reinvigorate the brand’s presence and drive sales of a core menu item without the luxury of new photography or video shoots. With limited resources, we needed to create a campaign that felt vibrant and current while still being cost-effective.

Our Strategy: Transforming Static Into Dynamic

We reimagined static images by creating TV and video concepts that showcased kinetic typography and vibrant, punchy text treatments. By infusing bright colors and dynamic movement, we injected energy and fun into the brand, presenting a fresh, modern aesthetic for the Bueno team. This approach not only modernized the brand's look but also demonstrated that impactful sales-driving campaigns don’t require high-cost productions.